Skip to content

Picking The Right Market / Niche Selection#

Please make sure to watch the following video...

Niche Selection - Video#

Take The Time To Think About This Really Really Important Question...#

We'll dive into niche selection in a second but in order to get going, here's a question really worth taking the time to think about:

Who do you want to serve?

Who?

Who would you be thrilled about to serve and spend time with?

Who really is "your ideal audience, your perfect client?"

The answer to this question is extremely important because it'll determine with who exactly you'll spend a lot of time with and create helpful content for.

Even if we outsource all potential client support as a vendor and even if we prefer not talking to anyone as an affiliate:

The answer to the question of "Who?" dictates what kind of content we'll have to produce, what type of products we create or review & recommend as affiliates, and who exactly we'll help finding specific solutions to their problems.

Once you have a very clear answer to this question... You'll automatically know where exactly your target audience conglomerates online.

That's extremely powerful!

Now, let's take a look at the 3 biggest, evergreen markets:

The Big 3: Health, Wealth, Relationships#

As an affiliate you'll come across these three major categories over and over again.

Here's the bottom line: People will never stop buying products and/or services that

  1. Make them healthier / being able to live better/longer with less pain,
  2. Make them wealthier / making more money with less work, gaining status and freedom, being able to provide more,
  3. Help them experience (better) relationships / provide more/better for their loved ones / living with more fun and purpose.

That's why you'll find lots of (affiliate) products in these three big categories.

Because of the insane market size of the big three, we have to niche-down quite a bit in order to reach our audience.

But:

Mistake 1: Niche Too Small#

It's easy to fall into this trap when choosing a niche or sub-niche.

Example: While "pet supplies" would still be a pretty big niche that's big enough to keep us busy for months and months, the sub-sub-niche "washable dog beds" would soon be completely covered/exhausted through our content marketing.

Bottom line: Niche down, but don't go too narrow.

Mistake 2: Niche Too Broad#

The opposite would be an issue, too.

Example: "Healthy living" could mean anything. Is this weight-loss related? Exercise related? Is it about living vegan, eating right, or is it about mental well-being?

Is this about surviving the next apocalypse or blackout? Or is it about drinking enough water in the office during the workday?

Plus, with a niche "too broad" you're competing against everyone, including multi-billion dollar companies that have 300+ people working on their content creation and distribution alone.

That's a fight we can't win.

But mastering a niche or sub-niche like "Doomsday Prepper Tech for Non-Preppers" might be exactly the niche you want to and could dominate!

Mistake 3: Not Emotionally Invested#

Let's stay with the example of doomsday prepping for non-preppers.

If you're a surfer dude living somewhere completely remote and going about your own life all day long, you're probably not too interested and emotionally invested in writing articles about prepping gear for 9-5 office workers, right?

Or if you never had a pet, have zero interest in pets, and are more of party person, you're probably not the right person to write helpful articles about how to correctly prepare and calm your dog for fireworks and loud noise on New Year's eve.

I think you get my point: If you're not emotionally invested or even slightly interested in a certain subject, it's simply the wrong niche for you.

It's just not "your thing/world".

The Perfect Niche#

While "perfect" probably is a bit too strong, you want to strive ideally for a combination of:

  • Market demand (it's called market-ing for a reason - if there's no market/demand, there's no business)
  • Personal skills (what you're naturally good at)
  • Interest (topic you can imagine still producting content around after 100 articles or in 3 years from now)