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Organic/"Free" Traffic#

Welcome to the organic or "free" traffic module.

In reality, traffic is never really "free": We've got to pay for it with either our work/energy and time, or with our money.

In this module we'll focus on the low or "no invest needed", organic traffic.

Let's dive in.

Content Marketing On Your Website (SEO)#

This is our preferred and recommended way of generating organic traffic.

As we already pointed out in the "understanding traffic"/overview module, traffic simply mean eyeballs or the attention of real people.

Through content marketing on our own website and ranking high in the search engines (SEO - Search Engine Optimization) for specific keywords, we try to capture a part of the available traffic for this keyword.

The Importance Of Keywords#

As we already pointed out, all traffic is NOT created equal.

In the same sense we don't want to rank high for just "any keyword" in the search engines, but ideally for niche-related, buyer-friendly keywords.

In other words: The "idea/intent" of the person behind a specific search on Google or BING should be a buying intent.

(please read this part again if you're confused)

Ideally, we're getting the attention of people who are already in stage 4 (product aware).

The best way to achieve exactly that is through the creation and ranking (SEO) of product reviews & comparisons.

If anything here confuses you, please refer back to The Buying Process / Customer Research Cycle.

Buyer-Friendly Keywords ("Buying Intent")#

  • [product name]
  • [product name] review
  • [product name] reviews
  • Is [product name] any good?
  • Is [product name] legit?
  • [product name] pricing
  • [product name] by [name of the vendor/creator]
  • Is [product] a scam?
  • Does [product] really work?
  • [product name] vs [alternative product name] (example: Clickfunnels vs Builderall)
  • Best price for [product name]
  • [product name] deals/coupons
  • etc.

These are the exact (stage 4 - product aware) keywords we're trying to rank for when we're creating our reviews.

Content Marketing On Third Party Websites#

By creating useful, helpful content on any third party websites or social media we can theoretically achieve the same. (Getting the attention of potential buyers)

But - generally speaking - it's an uphill battle trying to sell something for example on social media compared to "pure search traffic".

Why?

Because people are NOT on Facebook & co to primarily buy stuff.

They're there to interact with others, "be social", express their opinion on things or just follow rather passively other people's posts.

That's NOT a person with a high buying intention, especially in comparison to someone using Google's search and typing - for example - "nike air max 270 women's white and gold review".

The situation and buyer-intent on search engines is very different (we can consider YouTube being a search engine in this context, too).