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Traffic-Pulling Reviews & Launch Jacking#

Let's get straight to the point:

You don't just want any, generic traffic coming to your website.

You want really targeted traffic.

People who are already pre-disposed, pre-qualified, and ideally problem-aware, solution-aware, and even product-aware.

That's why reviews work so well online. Reviews simply attract exactly the right kind of people to us.

We've already explained this in detail here.

Quick recap:

Reviews "catch" people very late / deep into their buying cycle/process.

If you open the conversation earlier in the buying process, you'd have to walk them through all points of contact and the other awareness stages.

Reviews simplify and shorten the complete sales-process drastically!

Competition#

Competition is really the elephant in the room for affiliate marketers.

As an affiliate for a specific product you're competing at any time with every other affiliate online who's promoting the same product.

This is especially true when it comes to other affiliates who are working with exactly the same traffic source.

Therefore, we have to have a really good answer to the following, very important question:

Why should I (the prospect/customer/patient) do business with you vs any and every other option available to me, including doing nothing at all?

As an affiliate marketer, a huge part of the answer to this question is the creation of a valuable and unique bonus package.

That way you'll also be able to capture a part of a crowd known as "bonus shoppers".

These people are not just looking for reviews on a certain product, but they want the best deal.

If you happen to be the most helpful affiliate with the most valuable (highest perceived value) bonus package, you'll get the sale.

Simple as that.

Therefore, it's really worth your time as an affiliate to think about and create a custom/unique, highly valuable bonus package for any affiliate promotion you're running.

Where To Find Products To Review#

Launch Jacking#

  • Basically the same process
  • Just for product that are about to launch or just launched
  • Less competition in terms of "established reviews"
  • Biggest problem: products are very rarely evergreen and often abandoned immediately after the launch
  • Therefore: Huge traffic spikes during the launch, almost nothing afterwards (look at the sales numbers & platform heartbeat/gravity!)
  • Choose wisely

Keep in mind: This is mostly a great traffic generation strategy and does NOT necessarily mean that you have to monetize that traffic through the same product! (allows you to create honest reviews and being critical, being authentic/real)

What Makes A Great Review?#

  • The best answer to all SEO or "how to rank" questions: "All your answers are generally found on page 1 of Google"
  • The same is true for YouTube
  • Find your own style (critically important as this space gets more and more competitive!)
  • Create outstanding content & bonuses (think USP as an affiliate!)
  • Keep it real

Reminder: Affiliate USP & Effective Bonus Package Creation

Elements Of A Review#

  • Intro
  • Factsheet/facts (video)
  • Research results on the product
  • Research results on the vendor
  • "Behind the curtain/inside the member's area"
  • Pros & Cons
  • Conclusion
  • Rating & recommendation
  • Bonuses
  • Urgency/scarcity (only if real!)
  • CTA

If you don't like the product at all, but you also can't find or have access to an alternative (a better product/solution), you can always lead back to your niche-relevant squeeze page with an honest and appropriate CTA.

That way you make sure to capture the (highly relevant) traffic, you build your list, have the chance to follow-up, answer questions, and make different recommendations down the road...

Examples Of IM Product Reviews#

Additional Resources#